Highgate Hotels and Rockpoint Group announce the launch of Row NYC which underwent a two year, $140 million development. The hotel is located in the heart of Manhattan's center at Times Square with 1,331 contemporary guest rooms. The hotel, at 700 Eighth Avenue, has a lobby bar and restaurant, which offers a European style eatery. The art-driven environment and eclectic approach to cuisine make Row NYC the first of its kind to breathe imagination into a hotel experience in Times Square. Every aspect of the property delivers a sneak peek into what makes NYC one of the world's most desirable destinations.